Ryan Lo Studio SS14 (Fashion East)

  • Elle Shoel
- Styling assistance (working with Coline Bach and Robbie Spencer), including attending castings and fit sessions. - Fabric sourcing, following the critical path to make sure that all garments were ready for the LFW show. - Project management at the London Fashion Week show to ensure the collection arrived and showed on time. - Wardrobe & sample organization to ensure the fit sessions ran smoothly. - Creating the press pack in InDesign, which entailed sourcing original photographs and credit from magazine archives. - Garment construction (dressmaking) and garment design assistance, liaising with stylists throughout. - Designing the prints for the official SS14 t-shirts and the invites for the official London Fashion Week (SS14) show (hosted by Fashion East at the Topshop show space) using Photoshop. - Music selection for the fashion show, liaising with Princess Julia.