SAB MIller | Let's Mix It Up

    SAB Miller wanted to rejuvenate the brand in Finland and strongly drive growth in Poland by introducing an attractive and exciting new taste experience … to tell consumers that where was a unique way of enjoying the taste of Svelte and Cerny (dark and light beers) mixed.

    We created an integrated campaign to communicate this new way of enjoying Kozel, from on-trade posters to off-trade POS materials, including QR code driven technology, which encouraged consumers to find the missing half and claim a round of Kozel for them and their friends.

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