Re-imagine your hometown through a new colour scheme.
The aim of my campaign is to present the town in a bright light through the consistent, representative and sincere identity. My goal was to make people proud, more active and fully aware of the possibilities the living there offers. From the small unseeingly obvious things to more valuable. I wanted to embrace the cultural traditions that are typical of this region as well as rediscover its old elegance and lost charm in the context of twenty-first century.
There’s a legend that Sabinov was found when the king Bela IV Arpad of Hungary, lost the Battle of Mohi on April 1241
and escaped from the battlefield while chased by a Mongol detachment. He tried to cross the river Torysa which tends to overflow in the spring time so he began to drawn in the fast current of the river. All the sudden, the help was on the way. A brave girl called Sabina, on a wooden raft, rescued the drowning king and generously provided him a shelter. She also kept his royal garment and crown in safety without asking anything in return. The only wish she had was not to forget her. Five years later, the town got its name after the charming saviour Sabina. The town of Sabinov flourished and in 1299 it received royal privileges from the king Ondrej III.