Sabores e Letras Website
University project to develop a Logo for a bookstore with pastry named as "Sabores e Letras", which means "Flavors and Letters" in English.
Due to big emphases on the concepts of "Literature", "Expression" and "comfy and relaxed atmosphere", I decided to create a logo inspired by Handwriting Letters. While researching, I noticed in my Handwriting the similarity between the letters "S" and "L", the initials of the name of the shop, so I created a symbol where we could read both letters.
Furthermore, the monochromatic and the simplicity of the logo inspired "relaxation", the use of handwriting allowed it to be dynamic, fun, bringing personality, expression to the brand and appealing to the clients's humanity.