Safe Print Zine Marketing Campaign

Safe Print Zine was driven by a personal passion about the lack of equality within the creative industry, specifically gender equality in streetwear .To support the zine, a marketing and social media campaign was made to reach the intended audience, raising awareness around this topic. Safe Print connects with it's audience on an innovative and forward-thinking level, having the audience represented in the zine, using their first hand images and thoughts. It's a little rough around the edges and messy but it's authentic and resonates with anyone who stumbles across it. Safe Print Zine had a supporting marketing campaign, thinking about the release of the zine and how to promote it. There was a pre-launch plan, during launch plan and a post-launch plan, giving the product longevity and memorability.