Sainsbury's Food Dancing
Sainsbury’s has kicked off a major shift in strategy with a joyful film starring people dancing in their kitchens.
The spot, “Food dancing”, is the first since Sainsbury’s moved its ad account out of Abbott Mead Vickers BBDO and into Wieden & Kennedy after 35 years.
I joined AnalogFolk in December – helping them with the digital delivery:
From rich media banners to UGC supercuts and everything in between.
We also created a set of GIFs packed full of LOLs – launching Sainsbury’s first ever Giphy page – what’s not to love?