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Sainsbury's Food Dancing

Sainsbury’s has kicked off a major shift in strategy with a joyful film starring people dancing in their kitchens. The spot, “Food dancing”, is the first since Sainsbury’s moved its ad account out of Abbott Mead Vickers BBDO and into Wieden & Kennedy after 35 years. I joined AnalogFolk in December – helping them with the digital delivery: From rich media banners to UGC supercuts and everything in between. We also created a set of GIFs packed full of LOLs – launching Sainsbury’s first ever Giphy page – what’s not to love?


Simon Parmeggiani

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  • Creative / Art Director / Designer

Project Tags

  • Sainsburys
  • Food
  • dancin
  • GIF
  • animation
  • Motion Design
  • banner design

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