This advertising campaign encourages Sainsbury's colleagues to Liftshare.
Driving in to work has it's positives. You get to leave a little later, have the comfort of your own car and travel door to door. Despite these advantages, drawbacks include particular negatives. This poster campaign specifically targets Sainsbury's employees.
The negative aspects of driving alone became the focal point of communication. This worked as an opportunity to reflect them positively. The placement of typography was inspired by each phrase, combined illustration and colour, consistent of Sainsbury's brand.