SAINT E / Branding

  • Begum Bahcecik
  • Gizem Gürsoy

Saint E is a global luxury ready-to-wear brand, founded in 2017 that pushes the boundaries of the finest materials with their designs. I. Branding The Mission Starting with a new logo, rethinking and redesigning the dialogue between the end creations and visual DNA of the label. The Challenge Creating and developing a well-defined identity that reflects the style and technicality of the creations and unique aesthetic vision of the designer by maximizing the aesthetic impact of a very limited palate of elements. The Solution Being a trailblazer and pushing the limits lie in the core of Saint E brand. An elegant, crisp yet distinctive logotype created and brand guidelines rolled out and adhered to across every area of the label × II. Creative Direction I am providing Saint E with comprehensive visual design services, directing and managing the development of multiple creative assets across multiple creative disciplines, including overseeing the branding whilst using consistent global messaging — Collection 2020 Agency: One Presents Photography: Buzz White Models: Margot Howell & Sonny Hall, Kate Moss Agency, UK Fashion Editor: Ashlee Barrett Bourmier Hair & Make Up: Chris Sweeney & Crystabel Riley