Competition for the creative studio H5
Teamwork with Rachel Cazadamont & Ximena Riveros
Proposals of brand identity for a theater and an art gallery named "Salle & Galerie Poirel" based in Nancy, France.
PROPOSAL 1
The logotype reminds the circles from the work "Traits d'union" of Robert Stadler, hung on the face of the building.
PROPOSAL 2
The visual identity refers to the architecture and interior design of the building :
The theater "Salle Poirel" is organized like a semicircle whereas the art gallery "Galerie Poirel" consists in a long rectangular corridor.
Both shapes of the logotype create an abstract letter "P" like "Poirel".