A family-focused female campaign to launch Ferragamo's new Fiamma handbag.
The campaign included video interviews and still photography featuring international mothers and daughters talking about their inherited legacies and style.
Cast:Langley Fox Hemingway and Mariel Hemingway, Hanayo and Tenko Nakajima, Sydney and Anika Poitier, Patricia and Melusine Ruspoli, Jacqueline Beaurang and Stella and Lola Schnabel, Flora Zeta Cheong-Leen and Claudine Ying, Helena Bordon, Marcella Tranchesi and Luciana Tranchesi.
Directed By: Ungano & Agriodimas
Styling By: Valerie Boster and Meredith Melling of La Marque
Casting By: Jessica Kamel and Ranya Johnston