Same Game Multis
Normally we look at the deliverables within a project then define the boundaries to work within, but with Paddy Power we define the boundaries and work out how best to break them. The results of this are video that we would conservatively call tongue in cheek, but often push the boat out way beyond this.
Short, snappy motion graphic productions are the essence of what we produce for Paddy Power. With the aim of entertaining and educating the viewer on various features of their products and platforms. The use of light hearted language and easy to follow visuals first highlight the concept or premise of the featured content. We then demonstrates its use and finish with an actionable message explaining why this is beneficial to the user.