Samsung Galaxy S8 launch at Milan Design Week: an interactive installation with Zaha Hadid Architects

  • Rico Ellison
  • Nicole Ng
  • Ahmed Elgarhy
  • Jared van Ameringen
  • Sean White
  • Daniela Font
  • Chloe August
  • Robin Davies
A collaboration with Zaha Hadid Architects and Samsung.
Unconfined: the Galaxy S8 Design is an immersive, interactive installation open exclusively during Milan Design Week 2017, inspired by the new Samsung Galaxy design.
Together, Universal Everything and the bold, forward-looking studio of the late Zaha Hadid explore the infinite possibilities created when design and technology are seamlessly unified. Visitors are invited to journey through the installation, creating mesmerising digital installations and bringing to life the Galaxy design philosophy of “no borders, no boundaries”.
Credits
Creative Directors: Matt Pyke, Mike Hughes Executive Producer: Norra Abdul Rahim Senior Producer: Greg Povey Production Manager: Carl Martin Animation Director: Chris Perry Lead Developer: Chris Mullany Developer: Owen Hindley Additional Development: Ponies & Light Sound Designer: Simon Pyke Mobile UI/UX Design: Deathprods AV Installation: Bluman Associates Sound Installation: C3 Productions Lighting: Event Concept  Lighting installation: Renegade Design Photographer: James Medcraft
Client: Samsung
Concepting & project management: iris Worldwide and Cheil Worldwide Logistics & operations: Cheil Worldwide and iris Worldwide PR, digital & media partnerships: iris Worldwide Architect: Zaha Hadid Architects Fabrication: Setsquare Staging Ltd Licencing, permissions & staffing: Silvia Ranzi Consulting and Special Lab
Press
Design Boom Arch Daily L’Officiel Arch 2o Vogue Italia Elle Decor Italia Indesign Domus Architectural Digest Design Week Hypebeast Fahrenheit