This campaign launches with three films, each of which depict situations that leave members of the public craving for more, more, more!
The first film shows a man feeling constrained with the confines that life puts on him. However many of these limitations are soothed by Samsung.
I was involved in the art direction of the way text animates in to the video. The tone and styling of this was something that I aimed to keep bold and eye catching. The colours I wanted them to look retro but not too try hard to uphold the balance and the overall tone of the video.