Samsung hand over their marketing to a bunch of Millennials.
Challenge- The latest Samsung Galaxy smartphone had 4 different versions designed to appeal to a more creative-minded, millennial audience. The audience we wanted to talk too are notoriously difficult to reach with conventional advertising and media
Idea - To use bloggers and influencers to reach them and talk to them in a way they would appreciate. We gave total freedom to our influencers to do whatever they wanted with the phones in order to show their capabilities. We produced over 30 videos targeting a spread of passions across the target audience. A serious body of work to engage rather than just make noise.
Results - 76% of our target audience viewed our content. 70% of the content was watched from start to finish. 90% positive sentiment