In September 2013, working with world famous interior designer, Kelly Hoppen, Samsung created the Samsung Home Innovation Luxury Living Space; a premium showcase of Samsung's latest home appliances, on display exclusively in Harrods.
We created a focus for an interactive experience showcasing selected products in a stylish and engaging way – assisting with dialogue around consultation, product range and sales. And the perfect platform to discuss the integration of Samsung products in a 'connected' home.
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"Excite, engage and inform shoppers about the new interactive features of the new Samsung Galaxy S4."
That was our brief.
In Samsung's flagship store at Westfield, Stratford City in London, we educated customers through gameplay rather than 'brochureware' in an exclusively in-store experience.