Samsung 'See More, Feel More'

Samsung’s SUHD TV has more advanced picture technologies than other UHD TVs, but rather than focusing on brightness, detail and colour, our campaign is about it’s greatest benefit: the way it makes the viewer feel.
To demonstrate this power, we filmed genuine emotional responses from a range of street-cast subjects. Unaware they were being filmed, their reactions are unselfconscious and entirely genuine.
We used the ‘Interrotron’ method capture these intimate moments - a technique that uses mirrors in-camera to reflect footage at the subject, allowing us to draw them in and shoot them using 4K cameras - all beautifully lensed and lit.
The end product is a collection of films that show the power of the SUHD TV: to allow the viewer to see more and feel more than ever before.

Team Credits

Monty Verdi

  • Executive Creative Director


  • S


    • C

      CHI & Partners


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      Monty Verdi
      Executive Creative Director