Creation of an advertising for Samsung to showcase their new product. As The advertising was inside the ipad version of the Elle magazine the tone of voice was a mix of those both brands.
The main idea of the ad is to have different outfits (and accessories), mix and match them to find the perfect look.
That's why each screen is divided into three sections.
For each Samsung element the user will find a "fashion tips" giving insight about the current trend in fashion.
On the experience the user can share its look via some social media network. When the "get the look" button is pressed the user will land on the final screen which show the making of the photo shooting and give more infos about the different products (and links to the samsung products' website).