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Santa Casa// Print

Santa Casa de Misericórdia, one of the most important hospitals in Brazil, briefed us on a print campaign to advise people of the dangers of being overweight.While researching, I discovered that obesity-related ailments kill more than other illnesses that seem scarier, like Aids, Hepatitis and Pneumonia.Upon realising this, I set on finding a visual manner of showing this to the population.
Cannes // Bronze Print // 2014
Cannes // Shortlist Outdoor // 2014
BestAdsOnTV // 2014

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