Santamaria is an Italian company that produces a wide variety of fully-certified organic premium pasta and flour. Based in southern Italy, where traditional and ancient methods of cultivating and refining natural products are handed over from generation to generation, Santamaria strives to achieve a product that conveys values such as genuineness, authenticity and history.
We designed Santamaria's new identity with the mission to communicate these values as well as quality and sophistication without losing approachability. Our solution takes such initiative and visually reflects this in a series of icons and patterns resulting in a sense of perfect order whose purpose is to combine unique style with clarity. The colour palette and rough material give a care-free historic but expressive vibe.