The 2014 Young Ones Competition brought two briefs with very different approaches to the challenge.
The brief, developed in partnership with 2014 sponsor Serviceplan, was entitled "Save the Arts" and was designed as an open challenge where students could imagine a client and create their own framework for their entry, without any traditional category breakdown.
The aim was use any medium of our choice to shed light on the practise of the arts practise in general. The campaign was created to visually represent the death of expression through the beauty of Ballet.
A Ballerina is known to show elegance and form through the medium of dance. Showing a Ballerina lifeless and twisted conveys a strong visual message of degradation of the arts.
Sharin Johal: Planner, Art Director, Photographer, Retoucher
Kishan Saujani: Art Director