SaveYour
SaveYour is an app concept that revolves around the idea that by completing small tasks you can make an impact on larger issues. The brand is the umbrella of three apps: one to reduce poverty, one to tackle environmental issues, and one to assist people in managing their personal finances.
Each app has a brand identity of it's own, illustrated with three different characters.
Each app has different capabilities and options relevant to the issue that it's attempting to solve.