Say it with a Cineworld Giftcard

  • Emilia Buggins
  • Olly Cooper
  • Aoife McCleary

The Problem: Giftcards can feel like an impersonal gift. It suggests you haven’t really put any time or effort into finding the perfect present for your loved one. We were challenged to make Cineworld Giftcards feel personal and a gift worthy of any occasion. The Solution: We personalised the gift cards by put the reasons you like someone front and centre, and transformed Cineworld Giftcards into personal compliment cards. Using fun and quirky movie references, people weren’t just giving loved ones a giftcard – they were giving them a fantastic feeling. The Response: Not only do these gift cards provide Cineworld with a clear idea that can be adapted for years to come, they actually provide a small moment of joy, and feeling between the giver and receiver. This project won a Gold Hermes Award in 2018