Mr Muscle, Oust, Glade… If those are well-know household brands, their overarching company, SC Johnson, is virtually unknown – both in the consumers and business world. It was critical to change that.
To engage buyers, retailers and stakeholders and get them excited for future partnerships, we designed a one-of-a-kind experience. Inspired by the founder’s incredible plane journey to South America in search of the perfect wax to incorporate in all of its products, the event showcased SCJ’s identity and true expertise.
Branding, Concept, Copywriting