Scavi & Ray Prosecco

  • Richard Thorley
The Scavi & Ray Prosecco brief from the YCN student competition. The brief was to create a campaign that would push Scavi & Ray to the forefront of the Premium Prosecco market.

They wanted a campaign that could be rolled out during London Fashion week which would focus on fashion and design and would grab the attention of their target market.

They wished for a contemporary and fun feel and with their long term commitment to fashion and design wanted a campaignable idea rather than a one-off execution.

Using their Brand Guidelines I set about creating a campaign that would relate to the target market but be flexible enough to be used in any environment.

The 'Your Way' tagline allowed the campaign to go in any direction required. Celebrate Your Way, Fashion Your Way, Connect Your Way, Stay In Your Way etc.

The magazine spread, adshels and mobile app allowed anyone to connect and interact with the campaign. Once connected to the app they could easily find locations for any fashion shows, parties, bars, shops or anything else connected with this Scavi & Ray campaign.