We used design thinking to recreate the entrance environment for visitors at the London Science Museum, and to encourage higher donations. We analysed the flow of visitors on arrival, and observed that visitors simply walked past existing donation boxes.
We created two pieces of bespoke furniture. A transversal reception desk funnels visitor flow, allowing staff to greet visitors and take donations. A second circular desk provides information. The new design immediately increased donations and guidebook sales year-on-year.