Science: Not Just For Scientists

  • Samuel Ellis
The British Science Association’s (BSA) mission is to put science at the forefront of society and culture making it accessible for all. 
Having curated a series of essays bringing voices from inside and outside the scientific world together, BSA came to Neo to bring their collective words to life. 
As creative lead on the project I art directed an animation and designed a book containing the essays that would launch their new mission to get more people involved in science.
The idea behind the creative explored interesting visual cues and experimented with circular particles – using them to show how different people, moments and ideas can come together to surprising effect.
Since the launch the creative has travelled beyond its brief and has been used in further BSA projects such as 100 ideas and a dedicated ‘Not Just For Scientists’ microsite.


  • B

    British Science Association