This brief was set by the company Bright Blue Day as part of an industry visit and was a live brief that they received from the RNLI (Royal National Lifeboat Institution). The aim was to get a particular set of divers (experienced diver, male, 45 years +), to make a connection between their current health and their diving activities, by driving them to undertake a general medical health check. Focussing on heart health, they needed a campaign that stopped these scuba divers in their tracks and made them think “I must get my heart checked”. It was very important that we did not demonise diving as this can often have the complete opposite effect than what was required. Once Bright Blue Day had completed the brief with the RNLI, we were given the chance to have a go.
I worked as part of a small creative team to produce an idea in the space of two weeks. We were then able to present our idea to both the RNLI and Bright Blue Day. We researched thoroughly by looking at what medical tests are required and also by handing out questionnaires (PADI) to UK divers. This gave us a real insight into what they thought on their health.
The idea that we eventually came up with was Scuba Health. An app containing a lifestyle quiz that you can do from your iPhone. This way divers could check their general house and find a call to action. In terms of the design, we wanted to keep the app very simple but with connotations of the ocean. We went with a ‘bubble’ theme but kept it to very simple circles as this is what went with the aesthetic of the app.