Scunci Commercial- Synopsis
The story shall involve three fairy princesses explaining how they do their hair. The first two princesses adopt magical means and fail miserably, whilst the Instatwist-ing princess triumphs!
The commercial shall adopt a mockumentary comedy interview style, based in a heightened fairytale reality.
Scunci – Tagline
“Scünci Instatwist, for the twist, not the twisted.”
Character Profiles
Princess 1: The kooky, ethereal forest Princess. She thinks she’s one with nature, unfortunately nature isn’t interested. This princess spends way too much time talking to animals and has possibly eaten a few too many enchanted mushrooms.
Princess 2: The valley girl Princess. The other princesses call her a bitch, but never to her face. She’s sure that she’s hot and she’s pretty sure everyone else is jealous.
Princess 3: The likable protagonist Princess. She’s kind and friendly but not too in-your- face about it, arguably the “Classic Princess”. She’s much more humble and much less intense than the other princesses. References: Cinderella, Ariel, Belle from Beauty & The Beast, Anna from Frozen.
Bear: This bear is mad. He hates annoying forest princesses and is sick of finding them in his home.
Wizard: This wizard is a loyal servent to Princess 2. He really does try his hardest and is usually quite proud of his work, but unfortunately today he has terrible cold which really messes with his magic.