Awareness generation & capacity building - SDGCC ensures that the government functionaries, as well as the public, are made aware of their roles and responsibilities in achieving the SDG visions of the Punjab state. The SDGCC aims to reach every opinion leader, official decision-maker, media person, academic leader, and every citizen of the state. The primary goal of SDGCC is to make the various stakeholders understand SDG targets as the trigger for change and enhance their building capacity and knowledge.