‘Sea. (Power.Motion.Movement.Origin)’ was a collaborative exhibition commissioned by Scottish Hydro. The exhibition consisted of a number of works from nature photographers alongside fine art photographers.
The exhibition was a study of the power and motion of the sea to highlight the importance of preservation and the future of sustainable hydro energy.
The first part of the challenge was to create a visual identity and graphic style to support the exhibition.
The identity was to be simple and accessible, and evoke the same sense of functionality and elegance as the subject of the exhibition.
The second part was to the roll the identity out across collateral for the exhibition, as well as to design and deliver the environmental elements, including signage and wayfinding.