Role:
Art Directed by John Tree.
Lead designer from concept
to design, development and
realization to be manufactured.
Description:
East London based music tech company
Roli needs a new packaging for their
product; Seaboard Rise.
The keys of the Seaboard requires special
protection to hold them in place when
transporting the product.
The solution is to create a packaging,
with moulded EPP, that will provide the
necessary support during shipping and
costumer can re-use it as an instrument
case to carry the Seaboard.