Sean Christopher asked us to redesign his website to ensure it communicated his brand’s bold aesthetic and modern ethos. The objective was not only to offer a more contemporary website that better showcased Sean Christopher’s work and services, but to tell his story as a tailor, make his work stand apart and promote new business.
After meeting with Sean Christopher himself we could see his brand had a unique story within the tailoring world; despite having the most prestigious, traditional training, he breaks the mould of his Saville Row contemporaries. The site needed to tell this story from the outset.
We wanted the new website to accentuate the colour, flair and personal details of Sean Christopher’s work, so decided to use the signature yellow fabric of the show room as a key palette. With the addition of new imagery taken by the Studio team and a simplified logo, the brand immediately felt more modern and fresh. To further engage and educate people on the brand, we filmed a short video to highlight the key pillars of the Sean Christopher philosophy and included a live Instagram feed on the homepage. With an end goal of converting these engaged visitors in to active enquiries, the inclusion of a clear, easy appointment booking system was equally important.
The resulting website is as dynamic as the designer himself, and serves as a digital shop window that does justice to the quality and creativity of work within.