SEAT

Brief: SEAT, make people feel proud of the Spanish origins of the car. No more hiding behind being a half German car.

Reposition SEAT as a young, lively and fresh brand.

Target: First time car owners

The Big Ideas; Vivelo, Live it up, Grab life by the cojones

The Campaign: We created a competition to win a road trip through the namesake cities of the SEAT cars. Leon, Toledo, Granada, Altea and Ibiza.

Elephant Advertising Agency, LCC: Maria Florez, Irene Elizalde, Cecilia Dinwoodie, Shana Dandeniya and Aisha Jimoh
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