Brief: SEAT, make people feel proud of the Spanish origins of the car. No more hiding behind being a half German car.
Reposition SEAT as a young, lively and fresh brand.
Target: First time car owners
The Big Ideas; Vivelo, Live it up, Grab life by the cojones
The Campaign: We created a competition to win a road trip through the namesake cities of the SEAT cars. Leon, Toledo, Granada, Altea and Ibiza.
Elephant Advertising Agency, LCC: Maria Florez, Irene Elizalde, Cecilia Dinwoodie, Shana Dandeniya and Aisha Jimoh