A MINI DOCUMENTARY SERIES THAT EXPLORES THE FRACTIONS OF SECONDS THAT MAKE UP A PROFESSIONAL PHOTOGRAPHERS CAREER
‘Seconds/With’ is a mini documentary series built around the insight that while a professional photographer spends decades behind the lens, the shots they value most add up to just fractions of a second. Season One launched with four online episodes, in which I sat down with four of the world’s top professional photographers – Darren Jew, Simon Harsent, Craig Golding and Stephen Dupont. Each photographer compared the time spent over their entire career, to the most valued fraction of a second they have captured.
The single biggest thing that stuck with me after these interviews was that photography was a means to an end. It was a portal for these people to get closer to the things they loved. They had more in common with the subject matter than each other.
The series created a new on going channel of branded content for Canon. While Canon EOS enjoyed increased awareness to 43% by December 2010, versus 30% the previous year.