With the rise of fad diets, super foods and gym ‘gains’ food has become a complex and even touchy subject for a lot of people. This project aims not only to educate the consumer but to challenge current packaging conventions and encourage a shift towards a healthier relationship with food.
The food range is named ‘See Through Food’ to reinforce the ethos of the brand. The above images are examples of the brands visual language and structure, this could be applied across many products.
Below is an example of Check out more onr of the final product shots, check out more at emelling.com
