Seeb London

  • Sahin Gumus

Creating an eye-catching brand for a start up

Seeb is a London retailer with a unique collection of art and artisan handicrafts. They operate pop up events across London to bring Middle Eastern beauty to areas like Portobello Road and Chelsea. Seeb, which means ‘apple’ in Persian, needed a unique, eye-catching brand to bring a common object to life and help them stand out in the competitive luxury retail areas of West London.
I worked with Seeb to create their branding and identity, designing materials to help them operate and market their business (everything from sales slips to website and beyond). I also crafted materials to help them advertise their ongoing events, including things like posters and email communications.
The clients were extremely satisfied and received positive feedback from customers. Seeb’s brand helped them both attract new shoppers in busy areas, and engage existing customers as Seeb moved around different locations.