Seed Heritage - creating a consistent tone of voice for global growth

  • Camilla Peffer

Australian retail icon Seed Heritage was ready to step into their next wave of excellence. Along with expanding into Asia and New Zealand, Seed Heritage was launching a new responsive website, ready to compete on the global stage. In addition to creating new website content to specify their new shipping, returns and shopping policies, I also rewrote their company About Us page, and peppered their website with attractive micro-copy designed to get browsers clicking and buying. To finish off the project, I supplied their marketing team with a tone-of-voice guide to ensure consistency, clarity and cohesion with future marketing efforts.