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DC Yu will need to approve that you worked on “SELF” before we add you as a collaborator.


SELF is a fictive fashion umbrella brand that supports fashion designers whose work has profound concepts and a story.

SELF enables the designer as well as the customer to have the opportunity to identify and enrich their life with this brand. The designer through the possiblity to showcase more than just the final product. The customer through the possibility of fully understanding the meaning and concept behind the final clothing.

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