Self initiated concept for Agent Provocateur

  • Richard Hughes
CLIENT
Self initiated concept
BRAND
Agent Provocateur
PRODUCT
Concession, Selfridges Birmingham
TITLE
Curves
BACKGROUND
At my time at midlands agency Unsuitable I used to walk past Selfridges everyday. I used to carry a camera with me and took a few snaps of this iconic structure.
The shots I had taken from different angles of the building started to resemble curves of
the body. The brand liked the idea but felt it wasn’t in line with what they were doing at that time.

DEA
Shoot the building so it resembles the human form
MY ROLE Concept
Art direction Design