Concession, Selfridges Birmingham
At my time at midlands agency Unsuitable I used to walk past Selfridges everyday. I used to carry a camera with me and took a few snaps of this iconic structure.
The shots I had taken from different angles of the building started to resemble curves of
the body. The brand liked the idea but felt it wasn’t in line with what they were doing at that time.
Shoot the building so it resembles the human form