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The Men's Ultimate Hype Brands
The clothes we guys wear – and the way we shop for them – has changed forever. Led by a handful of brands, the old rules and uniforms are gone. And in their place? An obsession with the new, exclusive and unexpected. But how have certain names generated such hype? And why are we willing to queue around the block for their latest drop? In search of the answers, we take a look at the brands transforming the world of menswear.
http://www.selfridges.com/GB/en/features/articles/selfridges-guideto/hype-mens-brands?cm_re=Homepage-_-Slide1-Hero-_-SG-AllEyesOnMensUltimateHypeBrands-GB