Selfridges Beauty Project

  • Katie Popperwell
  • Sarah McCullough
  • Ines Gorman
  • Andrew Velasquez
  • Anna Cleaver
Selfridges’ Beauty Project was a nationwide campaign in 2014 that aimed to challenge industry stereotypes, with a multi-faceted and thought-provoking exploration of the definition of beauty and what it means in today’s society.
Six central themes – all representing key aspects of the ongoing beauty debate – were chosen to articulate The Beauty Project, from the product selection and in-store services to the talks, workshops and a series of films by acclaimed director Kathryn Ferguson. The themes were; Age and Beauty, Adornment/Extreme Beauty, Global Beauty, Gender and Natural Beauty.
My programme of talks featured high profile speakers including activists and journalists Caryn Franklin, Sali Hughes as well as Bim Adewumne, Zawe Ashton, Dr Sally Hines (Professor of Sociology and Gender Studies at Leeds), Grace Oni Smith (make-up and drag artist) and Cheddar Gorgeous (drag performer, visual artist and Manchester academic).