Selfridges: IGTV

  • Caroline Murray

Tie Dye Style Guide: As part of their ongoing IGTV series, Selfridges asked me to edit a long form video, with subtitles from content created in house. This was the first time they were using subtitles for this channel which I worked through with them to make sure the style was on brand. To tell the story further, I created 3 Instagram Stories to drive more traffic to their IGTV channel. Victoria Beckham at Fashion Week: I was asked to edit the London Fashion Week interview with Victoria Beckham. This project had a very tight turnaround with delivery and posting to be complete the day of filming. I worked with the Selfridges team to design the question cards, to make sure they were on brand. Once live, I was then requested to make a further edit, with subtitles for Internal Comms.