Selfridges x KITH

Selfridges requested content to share on their social channels announcing the arrival of KITH at their London store. The art direction of this project was very much lead by the KITH creative - simple, stripped back and monochrome. However, Selfridges wanted to have an element of yellow to keep it on brand from their side. With this in mind, I focused on the KITH hoarding in store, changing it from black to yellow with a glitch. For Instagram Stories, Selfridges asked for a timeline in the same stripped back design, walking followers through the milestones of KITH as a brand.