Sella Concept

Sella Concept is a design studio, an architect of experiences, and a love story. Set up by Tatjana von Stein and Gayle Noonan, who met while creating and curating Clerkenwell London, the company specialises in shaping spaces that engage and inspire all who set foot in them. Thanks to a combination of Gayle’s graphic design background and Tatjana’s track record in retail and hospitality concept development, they are able to offer a full spectrum of design services to commercial clients, spanning interiors, visual identity and branding, event design and curation. So far, the duo has helped Google launch Pixel in London, Netflix make its debut in at the Cannes Film Festival and Instagram deliver its talks programme during London Fashion Week, alongside designing eye-catching and engaging retail spaces, restaurants, bars, hotels and members’ clubs. (They also designed the rather fantastic deli and workspace in our building, De Beauvoir Block.) Immersed in the art, design and hospitality world, and with a sharp focus on commercial performance and consumer behaviour, Sella Concept has a knack for making spaces that both meet business goals and surpass consumer expectations.


Zetteler is proud to have worked with Tatjana and Gayle since their fateful meeting at Clerkenwell London, and prouder still to be helping them embark on their new chapter by developing and delivering the publicity strategy for Sella Concept.

Team Credits

Jodi Moss

  • Senior PR Manager


  • Zetteler


    • Marketing & PR

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Creative Publicity
Jodi Moss
Senior PR Manager