Jack worked with brand experience company PSLive to activate an outdoor poster campaign to generate awareness for the for the UK release of the hugely anticipated film, Selma.
The film focusses on the life of Martin Luther King and the 1965 Selma to Montgomery marches demanding equal voting rights, which took place three years before Kings murder.
The multi-format poster campaign included both street level and elevated sites around London ahead of the film’s UK release and prior to its premier at Leicester Square. All sites were strategically chosen based on their proximity to cinemas, retailers, areas of heavy footfall and arterial routes.
The film grossed more than $11 million in its opening weekend in the US. Nominated for 4 Golden Globe Awards, winning Best Original Song. Also nominated for an Oscar and Academy Award for Best Picture.