Semi-Permanent NZ

  • Felicity Hopkinson
To convince New Zealand's creative community to attend the Semi-Permanent conference, we decided to position the two day seminar as a creative health day. The budget was non-existent and we had two or three weeks to pull together this under-cover video of real and unsuspecting creatives as they work late into the night. We then used social media to target the people who appear in the video. It was risky, fun and had a lot of people talking.

Also, Semi-Permanent completely sold out.