SENIOR COPYWRITER & CREATIVE (FREELANCE) - Umbrella Brewing

Approached directly by this exciting new London based brewery, I was tasked with creating a stylishly succinct voice for a brand who wanted to say as much about their product in fewest possible words. Umbrella were about to launch an alcoholic ginger beer that needed to make an immediate impact on an already ‘craft’ and ‘artisan’ heavy market. - Worked alongside both the brew-master and the CEO to create a voice that felt honest and at ease in an increasingly saturated market. - Developed content for both the website and the bottle’s labelling. - Working alongside a design team, we built a brand that was identifiable through a number of different media. Including a radio station, and a variety of musically inspired labels for the beer that evoked a real sense of who the brewery behind it were. - Since its launch, the beer has gone from strength to strength. Already being stocked in over 20 different London locations including some of the capital’s finest bars.


Credits

Max Lawrence

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Project Tags

  • craft beer
  • Copywriting
  • content
  • SEO