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Senior Moments - Charity Campaign

This project was following a brief for the D&AD awards in which you had to choose an important issue and use the power of graphic design to solve it. My issue was the loneliness in elderly people. Through my campaign "Senior Moments" I attempted to create a bank of memories shared between us and our elderly friends and relatives. I aimed to reinvent the phrase Senior Moments in to a more positive outlook and focus on the knowledge that is passed between generations, focusing on skills taught. In turn this would add appreciation to these relationships and help to alleviate loneliness. I used simple colours and pictograms matched with dynamic photography (not my own property) to create appealing layouts and logos.


Chris Pidsley

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