Sensodyne - Ready For Everyday

  • Sophie Williams
The Brief: Work with influencer Nics’ Nutrition to create a series of seasonal Facebook Canvas’ that frame tooth sensitivity within a wellness and lifestyle context.
Deliverable: A series of Facebook canvases made up of static, video, gif and Boomerang modules.
My Role: Because, as an influencer, Nic has her own content creation team - the balance in these projects has been making sure both Nics brand and GSK are authentically represented in these ads. This meant I worked very closely on styling and prop selection, making sure the colours represented the brand and spoke to the fresh and wellness ideals that we were showing.
I also worked closely through the post, ensuring that the correct technical aspects were followed for the build of the canvas ads.