Seoul Vite Vite! K-pop Room

Within the context of the RENAISSANCE art event, the French cultural institute Lille3000 put on an exhibition called "Seoul, Vite, Vite!" (Seoul, Faster, Faster) to celebrate the year of France and Korea. For this prestigious 3 month exhibition which included some of the most famous Korean contemporary artists, Joie was asked to consult on and curate a K-pop room. Her goal was to demonstrate how Hallyu (the Korean wave) not only places itself between commodity and art form, but also is the method through which Korea has climbed the ranks of global influence through cultural soft power.
"Seoul, Vite, Vite" will be shown at the Tripostal in Lille, France from September 26, 2015 to January 17, 2016